Interview with Summer Auerbach, September 8, 2016

Project: Jewish Kentucky Oral History Project

Interview Summary

Summer Auerbach was born and raised in Louisville, Kentucky in 1981. Her family includes her parents Pumpkin and Rob Auerbach, her sister Star Auerbach, and her grandparents Minx and Sy Auerbach. Summer grew up partly on the Auerbach farm, Firefly Farm, in Oldham County, an area where few other Jews lived at the time. However, Summer still went to Sunday school, celebrated Jewish holidays, attended Jewish summer camps, traveled to Israel, and was proud of her Jewish heritage. Summer Auerbach's parents opened a family business, the restaurant and natural foods grocery store called Rainbow Blossom, in 1977 in Louisville. As a youth, Summer worked at Rainbow Blossom, completing tasks such as bagging groceries and helping customers. Once she completed business school, her father and grandmother became very sick and the family business struggled. Summer describes this as a pivotal moment in her life because she stepped in to save the family business. She has grown the business from three Rainbow Blossom stores to five stores across Kentucky and Indiana. Summer helped found the Louisville Independent Business Alliance, which pioneered the Keep Louisville Weird campaign modeled after the Austin, Texas campaign called Keep Austin Weird. The goal was to help the small and locally run businesses in Louisville, Kentucky. In addition, Summer Auerbach helped to start a weekly farmers market in Louisville in 2007.

Interview Accession

2016oh398_jk033

Interviewee Name

Summer Auerbach

Interviewer Name

Carol Ely

Interview Date

2016-09-08

Interview Rights

All rights to the interviews, including but not restricted to legal title, copyrights and literary property rights, have been transferred to the University of Kentucky Libraries.

Interview Usage

Interviews may only be reproduced with permission from Louie B. Nunn Center for Oral History, University of Kentucky Libraries.

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Interviews may only be reproduced with permission from Louie B. Nunn Center for Oral History, University of Kentucky Libraries.

All rights to the interviews, including but not restricted to legal title, copyrights and literary property rights, have been transferred to the University of Kentucky Libraries.

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Auerbach, Summer Interview by Carol Ely. 08 Sep. 2016. Lexington, KY: Louie B. Nunn Center for Oral History, University of Kentucky Libraries.

Auerbach, S. (2016, September 08). Interview by C. Ely. Jewish Kentucky Oral History Project. Louie B. Nunn Center for Oral History, University of Kentucky Libraries, Lexington.

Auerbach, Summer, interview by Carol Ely. September 08, 2016, Jewish Kentucky Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries.





Persistent Link for this Record: https://kentuckyoralhistory.org/ark:/16417/xt7jws8hhp4c


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