Interview with Max Shapira, February 11, 2014

Project: Bourbon in Kentucky: Kentucky Bourbon Tales Oral History Project

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Interview Summary

Max Shapira is the president of Heaven Hill Distilleries. In this interview he discusses growing up in the distillery and how he became involved with the business after working on Wall Street. He talks about the history of Heaven Hill from his grandparents' immigration from Lithuania when their five sons began the distillery, to the present day. He talks about other milestones in the distillery's history including World War II, Prohibition, and the fire that occurred at the distillery in 1996. He talks about trends within the bourbon industry, new products and target markets, and the beginning of the bourbon tourism industry.

Interview Accession

2013oh482_bik030

Interviewee Name

Max Shapira

Interviewer Name

Dixie Hibbs

Interview Date

2014-02-11

Interview Rights

All rights to the interviews, including but not restricted to legal title, copyrights and literary property rights, have been transferred to the University of Kentucky Libraries.

Interview Usage

Interviews may be reproduced with permission from Louie B. Nunn Center for Oral History, Special Collections, University of Kentucky Libraries.

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Interviews may be reproduced with permission from Louie B. Nunn Center for Oral History, Special Collections, University of Kentucky Libraries.

All rights to the interviews, including but not restricted to legal title, copyrights and literary property rights, have been transferred to the University of Kentucky Libraries.

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Shapira, Max Interview by Dixie Hibbs. 11 Feb. 2014. Lexington, KY: Louie B. Nunn Center for Oral History, University of Kentucky Libraries.

Shapira, M. (2014, February 11). Interview by D. Hibbs. Bourbon in Kentucky: Kentucky Bourbon Tales Oral History Project. Louie B. Nunn Center for Oral History, University of Kentucky Libraries, Lexington.

Shapira, Max, interview by Dixie Hibbs. February 11, 2014, Bourbon in Kentucky: Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries.





Persistent Link for this Record: https://kentuckyoralhistory.org/ark:/16417/xt7rn872z750


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