Interview with E. Peter Rutledge, October 22, 2013

Project: Bourbon in Kentucky: Kentucky Bourbon Tales Oral History Project

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Interview Summary

Peter Rutledge was responsible for marketing for the Brown-Forman Corporation. In this interview he discusses the overseas market for Brown-Forman products, specifically bourbon, and how the corporation began selling their products outside of the U.S. market. He discusses the changes the company made to their advertising strategies to sell in foreign markets and which countries were the most difficult to sell in. He talks about working at Brown-Forman and with the Brown family and discusses the trend in the bourbon industry of working for one company until retirement. He talks about various Brown-Forman brands including Old Forester, Early Times, and Woodford Reserve and discusses the beginnings of the Woodford Reserve Distillery. He talks about the culture of the bourbon industry and the effects of the Kentucky Bourbon Trail on the industry.

Interview Accession

2013oh483_bik031

Interviewee Name

E. Peter Rutledge

Interviewer Name

Mike Veach

Interview Date

2013-10-22

Interview LC Subject

Bourbon whiskey

Interview Rights

All rights to the interviews, including but not restricted to legal title, copyrights and literary property rights, have been transferred to the University of Kentucky Libraries.

Interview Usage

Interviews may be reproduced with permission from Louie B. Nunn Center for Oral History, Special Collections, University of Kentucky Libraries.

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Interviews may be reproduced with permission from Louie B. Nunn Center for Oral History, Special Collections, University of Kentucky Libraries.

All rights to the interviews, including but not restricted to legal title, copyrights and literary property rights, have been transferred to the University of Kentucky Libraries.

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Rutledge, E. Peter Interview by Mike Veach. 22 Oct. 2013. Lexington, KY: Louie B. Nunn Center for Oral History, University of Kentucky Libraries.

Rutledge, E.P. (2013, October 22). Interview by M. Veach. Bourbon in Kentucky: Kentucky Bourbon Tales Oral History Project. Louie B. Nunn Center for Oral History, University of Kentucky Libraries, Lexington.

Rutledge, E. Peter, interview by Mike Veach. October 22, 2013, Bourbon in Kentucky: Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries.





Persistent Link for this Record: https://kentuckyoralhistory.org/ark:/16417/xt7mw669603z


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