Interview with Chris Morris, November 6, 2013

Project: Bourbon in Kentucky: Kentucky Bourbon Tales Oral History Project

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Interview Summary

Chris Morris, Master Distiller at both Woodford Reserve and Brown-Forman, talks about how he became involved in the bourbon industry after high school, his first job duties, and his responsibilities as a master distiller. He talks about the bourbon-making process and what he thinks makes a good bourbon. He talks about the importance of educating both bourbon consumers and retailers in order for the bourbon industry to successfully compete with other spirits in the spirit industry. He talks about the Woodford Reserve Distillery, its history, expansion, and future plans. He talks about the Kentucky Bourbon Trail and the Kentucky Distillers Association expanding to include craft distilleries to expand the Kentucky Bourbon Trail. He talks about the philanthropic efforts of the Brown-Forman Corporation and about fame in the bourbon industry.

Interview Accession

2013oh479_bik027

Interviewee Name

Chris Morris

Interviewer Name

Al Young

Interview Date

2013-11-06

Interview Rights

All rights to the interviews, including but not restricted to legal title, copyrights and literary property rights, have been transferred to the University of Kentucky Libraries.

Interview Usage

Interviews may be reproduced with permission from Louie B. Nunn Center for Oral History, Special Collections, University of Kentucky Libraries.

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Interviews may be reproduced with permission from Louie B. Nunn Center for Oral History, Special Collections, University of Kentucky Libraries.

All rights to the interviews, including but not restricted to legal title, copyrights and literary property rights, have been transferred to the University of Kentucky Libraries.

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Morris, Chris Interview by Al Young. 06 Nov. 2013. Lexington, KY: Louie B. Nunn Center for Oral History, University of Kentucky Libraries.

Morris, C. (2013, November 06). Interview by A. Young. Bourbon in Kentucky: Kentucky Bourbon Tales Oral History Project. Louie B. Nunn Center for Oral History, University of Kentucky Libraries, Lexington.

Morris, Chris, interview by Al Young. November 06, 2013, Bourbon in Kentucky: Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries.





Persistent Link for this Record: https://kentuckyoralhistory.org/ark:/16417/xt74xg9f7c0x